How To Find the Best Keywords for CBD Ecommerce Websites

Keyword research is one of the first steps businesses should take to start ranking higher on search engine results pages (SERPs). It is especially vital for CBD ecommerce websites, as the CBD market could reach an astonishing 20 billion US dollars by 2024. With cash like this lying on the table, it is understandable no one wants to give up on the chance of becoming one of the top-ranking CBD sites.

Nevertheless, finding the best keywords for such a niche topic as CBD can prove challenging. If the company goes for too many general keywords — it will have to face fierce competition. On the other hand, if it tries to rank for some of the less common words and phrases, it might go under the radar of search engines and potential customers.

Many organizations decide to contact a professional CBD SEO agency or spy on their competition to solve its keyword issues. This article provides an alternative way, listing some of the most effective practices CBD websites can use to optimize keyword research and drive more traffic to their websites.

Determining User Intent

Every Google search has some intent behind it. While some users are looking for the best dispensaries in their region, others might be more interested in finding CBD dosage tips or articles explaining what this non-psychoactive substance is and how it works.

To ensure its CBD search marketing is done correctly, the organization needs to adjust the targeted keywords to its profile. In other words, the on-site content must feature keywords relevant to what the company has to offer.

The best CBD-related keywords for an informational website will differ from those that are the most beneficial for a commercial one. And although the site may have both commercial and informative pages, it needs to take a unique approach regarding each type.

The primary goal is to correctly estimate what the average user wants to see after they type the given keyword into Google or another search engine. Next, all that is left to do is provide high-quality content that answers the query. If the company selects the right keywords for its niche, it will have a much easier time driving more traffic to its website.

Ranking Difficulty Score

As previously mentioned, targeting general and most frequently searched keywords comes with a risk. Although it can be advantageous, this practice is often not enough as the efforts get lost among the competition — essentially making the keyword strategy close to being useless. For this reason, every CBD ecommerce website should select the target keywords according to its domain authority (DA).

Domain authority is, in short, a score that helps predict how well the website will rank on SERPs. It boils down the overall strength and relevance of the website to comparable numbers. The higher the number is, the easier it is to rank in Google and other search engines.

Well-thought-out keyword research needs to involve checking the site’s DA rating and acting accordingly. Doing this prevents the organization from biting off more than it can chew. Otherwise, it might miss the opportunity to rank for the chosen keywords.

With that being said, there are ways to improve the site’s domain authority rating. Here are a few of them:

• Creating high-quality, relevant on-site content with a good internal linking structure.
• Getting more backlinks from high-authority sites.
• Removing bad links regularly.

Optimizing the Most Important Pages

Another crucial element of keyword research is implementing SEO solutions and optimizing the most important pages on the website. These usually include the product pages, the About page, and the home page.

This step is so critical for CBD ecommerce sites because most of them feature a ton of content — all of which needs to be appropriately optimized if the company wants to see any SEO success. Images, meta descriptions, and article titles are only a fraction of the things that need to be addressed.

While this method may be tiresome, it certainly pays dividends, as creating a vibrant, well-written blog around any ecommerce site is an excellent way to gain free traffic from organic search.

The Bottom Line

Finding the best keywords for a CBD ecommerce website usually is a daunting task. However, it can be made much more manageable by following these three steps.

Thanks to determining user intent and ranking difficulty score vs. domain authority, the company can find relevant keywords faster and avoid not ranking for them. Additionally, if it optimizes its on-site content, it can significantly improve its position in SERPs.

It is worth mentioning, though, that every SEO campaign is a marathon and not a sprint. As such, it might take some time to see the wanted results. The best advice is to stay patient and stick to good SEO practices, as they will bring tangible benefits sooner or later.

[Przemysław Puternicki — If possible, please add me as the author of this article :)]